Custom Formulation Services for Hair & Body Care Brands
Developed for Private Label & ODM Brands — from concept to scalable, market-ready formulations, supported by our in-house R&D laboratory and fully controlled manufacturing facility.
Full Customization — From Formula to Packaging
From concept to final product, Mountain Sea allows brands to control every detail, crafting signature collections that stand out in the market.
Functional Performance Customization
- Repair & strengthen hair： Achieved through active ingredient blends that rebuild hair structure while maintaining shine and softness.
- Moisture & hydration：Optimized water-binding and emollient systems for long-lasting hydration without residue.
- Scalp care & sensitivity：Formulated with soothing botanicals and low-irritation actives for sensitive scalp.
- Curl definition & elasticity：Tailored polymer and protein complexes enhance curl shape and resilience.
- Color protection：Ingredients selected to prevent color fade while maintaining hair integrity.
Ingredient Strategy
- Functional actives & botanical extract: Choose from a curated ingredient library including Argan Oil, Coconut Oil, Jojoba Oil, Shea Butter, Sweet Almond Oil, Castor Oil, Meadowfoam Seed Oil, Aloe Vera, and selected essential oils such as Rose and Peppermint. Ingredients can be combined to support hair repair, moisture, shine, and scalp comfort.
- Vegan, clean, and market-aligned formulations: All formulas can be developed as vegan and clean-label, aligned with global market and regulatory expectations.
- Specialized ingredient request: Custom actives, delivery systems, or rare botanicals can be safely evaluated and incorporated based
Sensory Experience
- Texture, viscosity, and finish: Adjustable for creaminess, thickness, or lightness depending on product type.
- Absorption speed and feel: Tailored to user preference — quick absorption or a rich, luxurious feel.
- Foaming profile and rinse behavior: Optimized for shampoo, cleanser, or leave-on product performance.
Fragrance Options
- Signature scent creation: Custom fragrance blends to define your brand’s identity.
- Market-aligned fragrance matching: Trend-based scents suitable for your target market.
- Fragrance-free for sensitive users: Options for hypoallergenic or sensitive formulations.
Fresh
Floral
Oriental&Woody
Our Custom Formulation Process
We use a structured, transparent 4-step workflow that combines lab expertise and manufacturing oversight, minimizing risk and ensuring reliable outcomes.
Concept Alignment
We define your performance goals, ingredient direction, target market, and positioning requirements.
Formula Development
Formulas are developed in our in-house R&D laboratory, with manufacturing teams involved early.
This ensures formulas are production-ready from the start, reducing trial-and-error iterations.
Stability & Scale-Up Validation
Every formula undergoes stability, performance, and manufacturability testing, ensuring consistency across batches and alignment with regulatory requirements.
Compliance & Production Readiness
Documentation, regulatory alignment, and production specifications are finalized for controlled, scalable manufacturing in our own facility.
When Private Label Isn’t Enough
Custom Formulation is the path for brands that demand distinction. If your brand aspires to premium positioning and long-term portfolio growth, Custom Formulation is the strategic choice.
Why Brands Choose Our Services
- Integrated lab-to-factory workflow ensures formulas are stable, scalable, and reproducible
- ODM-driven development, not just sales-driven customization
- Proven modular formulation systems for long-term brand growth
- Every step designed to reduce risk and accelerate market-ready product delivery
Safety, Consistency, Global Standards
All Mountain Sea custom formulations are developed under strict internal quality control, with documentation and regulatory awareness suitable for international markets. We prioritize ingredient transparency, safety, and consistent performance, so your brand can confidently launch in any market.